Shark Report - Shannon Susko

Every once in a while, you meet someone who brings an insight to your business that you never expected. For me, Shannon Susko is one of those rare people. I’ve known her personally for many years — long before she wrote her first book — and what she shares in her work reflects exactly who she is. She brings fierce clarity, practical discipline, deep commitment, and genuine generosity to the leaders she guides.

Shannon is not an academic theorist. She’s a two-time tech CEO who built and sold companies by applying the same principles she now teaches — facing brutal facts, aligning teams, and executing with precision. Her strategic insights come from real experience, tested under pressure.

The 3HAG Way

The 3HAG framework is a direct reflection of Shannon herself: straightforward, data-driven, and without fluff. She has an extraordinary ability to take the overwhelming complexity of strategy and distill it into something visible, concrete, and actionable. Leaders don’t walk away with slogans — they walk away with tools they can use immediately.

A Leader Who Learns and Gives

What I admire most about Shannon is her clarity and generosity. She learns fast, thinks fast, and gives fast. She is the person who taught me to listen to Audible books at 2x speed — something she does regularly. Whether it’s a framework, an insight, or a simple “Here’s what you need to do next,” she cuts through complexity with ease. There is no ego, just impact.

A Builder of Strategy and Community

In an industry full of consultants who talk about strategy, Shannon is someone who builds it. She works directly with founders, CEOs, and teams in a way that is honest, rigorous, and refreshingly human. She has also attracted some of the strongest business consultants in the world to learn, teach, and apply her systems globally. I’m grateful to have been an early adopter in that community.

If you’ve ever wondered why some leaders see the path ahead while others struggle in uncertainty, spend time with The 3HAG Way. You’ll gain clearer thinking, sharper focus, and a practical framework for the future — the exact combination that 2026 will demand.

Shannon doesn’t just help leaders plan. She helps them believe — with data, discipline, and confidence — that they can win.