Shiver Showcase - Kevin Daum — Making AI Practical for Business Owners

I’ve known Kevin Daum since 2009.

Over that time, I’ve come to know him not just as a thought leader, but as someone who does the work. Kevin is a marketing strategist, author, and advisor who has helped countless leaders clarify their message, sharpen their thinking, and drive real results. He has co-authored several bestselling books, including:

• ROAR! Get Heard in the Sales and Marketing Jungle
  • Green$ense for the Home
  • 12 Lessons in Business Leadership: Insights from the Championship Career of Tom Brady

His work has always been grounded in one idea:

Make it practical. Make it usable. Make it matter.

 

Why Kevin and Why Now

Kevin was not early to AI. In fact, he was a skeptic.

Not because he doubted the technology, but because he questioned the noise around it.

Then he did what he always does. He dug in.

Not to become an AI expert.

But to understand how leaders can actually use it in a practical way.

What he found is what many of us are now starting to see:

AI is not most valuable as a tool for output.

It is most powerful as a partner in thinking.

 

What Makes Kevin Different

Kevin is not an AI geek. He speaks English.

He translates complexity into tools leaders can use immediately.

No hype. No jargon. No theory.

Just clear ways to:

• Think through decisions
  • Clarify direction
  • Move from ideas to action

 

A Personal Note

There’s another reason I trust Kevin.

Many years ago, when I was struggling with my health and vitality, Kevin called and asked if I was up for a 30-day challenge. I told him I could tough out anything for 30 days.

The real challenge was making it last.

We figured it out.

For over five years, Kevin and I have exchanged our daily disciplines every single day.

No exceptions.

In 2021, I had a blood infection that nearly killed me.

More than once, doctors told me that if I had not been in the physical condition I was in, I would not have survived. Kevin didn’t just challenge me.

He changed the trajectory of my health.

He quite literally saved my life.

 

The Shiver

Most people are looking at AI and asking:

“How can this help me get more done?”

Kevin asks a better question:

“How can this help you think more clearly?”

That’s the difference.

And that’s where the advantage is.

 

Join Us

Kevin will be leading a live session for business owners:

AI as a Thinking Partner: A Practical Working Session for Business Owners
Wednesday, June 3, 2026 | 8:00–11:00 AM
Southpoint Office Center, Minneapolis